BRIEF: Direct a photoshoot/shoot a launch film for the new suit collection from Korean Tailor, Michael Cue.
SOLUTION: I wanted to convey how it feels to wear a suit; the smoothness of the silk, the flow of the tailoring, the sense of confidence and sexiness one feels when wearing it. We used the Victoria Embankment Garden in London as the backdrop. I then wrote some music inspired by Oceans Eleven.
